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How to Build Your Online Reputation The Career Exposure Network Recommends Five Best Practices PORTLAND, Ore. - June 2008 - The rise in use of social networking technology to communicate with friends and build networks is having a negative impact on job seekers,according to the The Career Exposure Network,the leading source of niche job sites for women,diversity and MBAs. "Any activity online,from Facebook to Twitter to Linkedin,provides a potential employer a view into your professional behavior,"commented JillXan Donnelly of CareerExposure.com."Job seekers need to pay particular attention to how they present themselves in the online world to preserve and build their professional reputation". Tips for building your online reputation include: 1) Create a professional website A simple Web site has become increasingly easy to create,thanks to tools provided by hosting companies.Your Web site can include a narrative of your skills and experience in addition to your resume,published articles,awards and other recognition.. 2) Start blogging Much like Web sites,blogs are also becoming simple to create.Having your own blog provides a means to comment on news that is relevant to your profession and to showcase your thoughts and insights.Remember that your current or potential employer may view your blog or your posts on other blogs.Comment intelligently.Don't post rants,negative comments or air dirty laundry on any blog. 3) Buy your name Hosting your Website or blog with your own domain name is a great way to build a solid online reputation.With domain properties becoming increasing unavailable,now is the time to take action on owning your name.Also consider buying a domain name that describes your area of expertise such ColorForecastingConsultant.com or PharmacueticalMarketingExpert.com,ProductMarketingConsultant.com etc.These category-defining names will help brand you. 4) Limit your online profiles Having multiple online profiles is difficult to manage and update.Focus on a few and make sure that they are kept up-to-date so that potential employers can find you. 5) Create online content that can link back to you Web sites are in constant need of good content.Consider writing an article for a trade publication or newsletter in your industry.After publication,post the article on your Web site and make sure that it includes reference to your site address so that readers can find you. For additional career and employment information as well as job and candidate search strategies,CareerWomen.com,DiversitySearch.com,MBACareers.com and CareerExposure.com About The Career Exposure Network The Career Exposure Network is a women-owned e-Recruiting network of premier niche sites that has been helping Fortune 1000 employers find top quality Women,Diversity & MBA candidates since 1996.Sites include: CareerWomen.com, DiversitySearch.com, MBACareers.com and CareerExposure.com Providing state-of-the-art management tools and up-to-date information for recruiters and job seekers, The Career Exposure NetworkTM optimizes the employment process to match successful top employers with the best targeted candidates. Note to Editor The contents of any Career Exposure release may be reprinted in its entirety without approval.If you would like to cite data contained within this release, it may be reproduced if The Career Exposure Network is attributed as the source. # # # Media Contact: Lisa MacKenzie lisam (at) mackenzie-marketing.com

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